Hotel branding and design ideas for October dates to keep in your diary

It’s the month of colder weather, more hot chocolates in comfy lounge areas, the log fires being on early, and a sense of autumnal calmness before the Christmas season hits. Here we’d like to share with you some ideas for your luxury hotel or restaurant.

Whilst you are busy planning your hotel branding, social media and design for 2022 and you are thinking about how best to create an engaging story about your venue,  why not use some of the national and seasonal dates to plan towards.

October is not just the month of pumpkins. There are quite a few food themes you can use to bring your venue’s values to life:

October 2021 Food Themes

• Pumpkin Month
  
• Coffee Month
  
• Vodka Month
  
• Egg Month
  
• Dessert Month
  
• Apple Month
  
• Pasta Month

Think about themed lunches or mini-events throughout October to promote using seasonal local produce, high-quality ingredients, or be a bit more quirky featuring eggs (nobody says which egg month it is precisely…).

Get to know your customers

Building your brand reputation is always intrinsically linked to understanding the needs and values of your clients.

So why not combine this with your hotel branding activities and design a campaign that uses the upcoming 20th of October as a hook for a fun questionnaire to get a little more insight?

October hotel branding and design ideas beyond the outside of your venue

As the days get shorter, much more will be happening inside your venue. Seasonal decorations and themed accessories are touches that will create a lovely ambiance your guests will appreciate.

Whilst this is a great way to make your guests feel spoilt and entice them to recommend you, this is also the perfect time to look ahead into the new year and consider whether your brand needs a refresh. It doesn’t have to be “out with the old” radical… subtle changes can work wonders.

Give your venue’s website a facelift every 18 to 24 months – it keeps your brand fresh and you can use it as a chance to improve and enhance it with new photographs, content, or new ways to get in touch.

When it comes to hotel branding and design, creating a new website is not the quickest project, and it needs planning various elements, such as for photoshoots and copywriting. As Christmas will be a prime season for promoting your hotel brand, it’s a good idea to schedule at least one shoot for showing off your venue in all its festive glory. It will come in handy for next year’s Christmas and New Year’s brochure designs, as well as social media posts directly during the season.

There are specialist photographers with quick turnaround sessions and potentially remote shoots are a good way to get in some festive photography with help from a distance.

It’s pumpkin time

With Halloween being the last day of the month, using local produce to decorate your hotel with plenty of pumpkins and put some themed dishes on the menu can tie this month nicely together.

Then head to social media and promote your amazing-looking decorations and luxury menu to last-minute customers tempted by your campaign. You could have a ‘most fun carved pumpkin’ competition or ‘best pumpkin recipe’ for your followers – and reward the winners with a free lunch.

We hope you’ve enjoyed our little collection of tips for your hotel branding and design during October. Why not follow us on Linkedin for more ideas?