Regine Wilber & Kate Hollingsworth
Essence is a brand and design consultancy that partners with boutique hotels, restaurants, golf courses, spas and related businesses to support their marketing.
Our clients are independent venues offering luxury, high-quality service and facilities, looking to stand out in an extremely competitive industry.
They appreciate that we are consultants who understand their core values and distinct appeal and will create brand materials for them that tell their story and connect to their visitors.
Essence believes the most effective branding is holistic. That’s why, once we have discovered what makes you you, who your ideal customer is, how and where you can reach them and what language your messaging needs to be to speak to them, we are really only at the beginning of an exciting marketing story.
We then develop a sophisticated multi-channel marketing strategy that is integrated into the overall business plan. We take your brand essence and transform it into an actionable plan that is aligned with your vision, mission, values, needs and goals.
Telling your brand story
We focus on growing your brand in the luxury sector, ensuring you can demand premium prices for your outstanding venue and the experience of staying with you.
Your brand is what makes you unique from your competitors and from other hotels in your area. One reason why the strongest brands can command a higher price is because they are perceived as offering the better service, amenities, food – in short, a better experience – compared to the competition. The better the brand, the higher the profit margin (to an extent). Luxury venues clearly also have additional costs – but there is a sweet spot where you can earn more money just from your brand reputation.
Essence works with each client to develop a stand-out brand that is memorable and ticks all the right boxes for your target market. From this, the marketing naturally falls into place with beautiful designed visuals, stunning brand photography and enticing copywriting.
We will support you in all your print and online design requirements – with genuine passion and dedication to making your brand a success.
The better the brand, the higher the profit margin potential.