Luxury hotel marketing that will make your guest feel like royalty

Luxury hotels are getting more and more popular each year. This is for a reason – they offer an experience that is unlike anything else. Whether you’re looking to increase your hotel business, market your hotel to a luxury clientele, or just learn more about how experiential marketing is used in luxury hotels, read on for some tips.

Know Your Audience

Before anything else, you need to know who you’re marketing your hotel to. This will help you design the right marketing strategies.

Design a Custom Experience

Make sure your guests feel like royalty when they’re staying at your hotel. This can be done through experiential marketing techniques

Luxury hotels have long been known for their excellent customer service and impeccable amenities. Recently, however, luxury hotels have begun to focus on experiential marketing techniques in order to create a truly unique and memorable guest experience. By offering unique experiences such as spa treatments, wine tastings, or helicopter tours, luxury hotels are able to stand out from the competition and lure in more customers.

Luxury hotels are often seen as a place to stay when traveling, but they can also be marketed as a destination in and of themselves. This can be done through marketing tools such as social media, print ads, and web content. Luxury hotels have always been known for their amazing experiences, which can be sold to guests through unique amenities and services. For example, some luxury hotels may offer concierge services that can help guests find the best restaurants or attractions in the area.

Some luxury hotels also focus on creating an atmosphere that is unlike any other. This can be done by using unique decor or by catering to specific customer needs such as relaxation or recreation. All of these marketing efforts work together to create a memorable experience for guests that will make them want to come back again and again.

Some examples of experiential hotel marketing

Luxury hotels are known for their high-quality service, which often includes unique experiences that guests can enjoy. Some examples of experiential hotel marketing include:

• Luxury spas that offers treatments such as massages and facials, as well as an extensive menu of other wellbeing services.
• A wine club where guests can enjoy a variety of wines from around the world in specially designated rooms.
• Meditation and yoga centres with mindfulness experiences
• A golf club with specially themed golfing or coaching sessions
• Augmented reality installations / special architectural feats

But experience can be defined in many ways. One of the most fundamental is the ability to connect with someone or something on a personal level. This is what experiential marketing is all about – creating experiences that allow guests to feel like they are part of something larger than themselves.

Some of the most famous experiential hotel brands include The Ritz-Carlton and Four Seasons. Both franchises have a long history of crafting luxurious experiences for their guests. From hosting sumptuous dinners in their private dining rooms to providing access to exclusive spa treatments, these hotels go out of their way to create an unforgettable experience for their guests.

Other brands are starting to take note, and spend on experiential marketing over the next five years is reported to be on the rise. The money will go towards projects like building theme parks and creating immersive virtual reality experiences that let guests experience destinations in a whole new way.

In 2021, the JW Marriott Anaheim Resort launched a secret butterfly garden and an interactive augmented-reality experience where guests can navigate a digital forest and sculpture garden using their mobile devices.

You can read more about it here: 

https://www.uschamber.com/co/good-company/launch-pad/hospitality-brands-tap-wellness-tourism-for-growth

On a recent visit to New York, we spotted this lovely installation near the Rockefeller Centre titled  Casa Batlló: Living Architecture

Le Germain Hotel in Montreal unveiled a unique facade for their building. 

https://www.germainhotels.com/en/le-germain-hotel/montreal

Not just a theme park rip-off

These are just a few samples. The opportunities are endless, and it is worthwhile looking at this with the aim to understand your audience and deliver an unforgettable experience for them. When you come back from a holiday, it’s the experiences that stay with you, not the factual recount of the stay. It’s that emotional giveaway a hotel brand can offer which will be passed on to family and friends.